Authority Builders
You built a reputation. Time it worked for you.
Six months in which your foundation is not only drawn up, but actually set in motion.
Request your conversation →At a glance
For professionals from €150K revenue · Blueprint + six months of guidance · Max. 10 per year
For those who do not just want to know what their authority rests on, but want to make it real.
With ianka fleerackers
Credibility
- ✓ Author of nine books. Nominated for best actress. A role in an Oscar-nominated film.
- ✓ Three decades in story, technology, and business. Founder of four imprints.
- ✓ Creator of the O.W.N® method, the Authority Fingerprint™, and the Octopus Portfolio®.
- ✓ Interviewed 100+ experts, authors, and high profiles. Trained 100+ professionals.
Practical
- Month 1: the full Authority Blueprint. Preparation, in-person deep dive, crafting, and delivery.
- Months 2 to 7: a one-hour strategy session every month, at a fixed time.
- One Power Line every week. You record your question when it comes up, I answer on Friday.
- 10 places available per year.
- €15,000 ex. VAT. €10,500 net through the KMO-portefeuille.
You start with the OYA Questionnaire.
Does this sound familiar?
You have built something. An expertise, a company, a vision, years of experience. Only the way that expertise becomes visible today does not do justice to its quality or its range.
You may recognise one or more of these situations:
- ✓ You are still asked about what you did years ago, while your thinking has moved far beyond it.
- ✓ You do not just want to be known to clients and colleagues, but to develop a broader professional voice.
- ✓ Your expertise is stronger than your ability to explain it, share it, and carry it outward today.
- ✓ You sense that personal branding is no longer the right answer, but you do not yet know what is.
- ✓ You want to build an authority that does not depend on one offer, one keynote, or one moment of visibility.
Personal branding puts you to work as a pawn for whatever you are selling today. Authority branding starts from how you think, what value you create, and how your professional identity develops — even when your offer, your role, or your company changes.
The problem
Why that stalls without guidance
Thinking up a strategy is the easy part. You know your field, you know what you are good at, and with the right questions the direction surfaces on its own.
The hard part comes after. In month two there is an invitation you are not sure about. In month three a client asking for exactly what you just decided to stop doing. In month four the silence after a post that did not land, and the reflex to return to the profile you knew was no longer right.
That is why plans die. Not because they were wrong, but because nobody was reading along at the moment it counted.
How it works
Month 1
The Authority Blueprint
You fill in the preparation, we take an in-person deep dive, and I then work it out into your Authority Fingerprint™: one worked-out compass to test every next choice against — positioning, communication, career. This is the same trajectory as the standalone Blueprint, complete, nothing shortened.
Months 2 to 7
Making it real
A one-hour individual conversation every month, at a fixed time, tied to whatever is actually on the table that month. Beforehand you fill in one question: what do you want settled today. Afterwards, one decision is settled.
Every week
Power Line
A direct line, asynchronous. You record your question the moment it comes up — an invitation landing in your inbox, a price that does not add up, a sentence you cannot get written. I listen and answer on Friday, recorded. If there is no question that week, you get a thinking prompt from me instead: one question to sit with.
Whenever it comes up
Signature Story
As soon as a concrete stage or speaking ambition appears, you can add Signature Story — the trajectory that works your story into a keynote that holds up.
What the sessions are about
- ✓ A strategic choice.
- ✓ A brainstorm.
- ✓ A second opinion.
- ✓ Feedback on an idea, a text, or a keynote.
- ✓ A difficult decision.
- ✓ A new offer or business idea.
- ✓ A positioning question.
- ✓ A price that does not feel right.
- ✓ A book, keynote, or opinion piece in the making.
- ✓ The question of what AI means for your expertise and your lasting value.
- ✓ Or simply the sense that something is grating, without knowing exactly why.
What changes
You no longer hesitate over every invitation to work out whether it fits — you know within the minute, and you say no more often.
You no longer explain what you do. You say what you stand for, and the rest follows from that.
Your offer, your bio, and your stages all point in the same direction, even when someone encounters them separately.
And when something new comes your way — a book, a role, a shift in your market — you have a compass to test it against instead of a hunch.
Who it is for
For those who have already built something others refer to — a book, a methodology, a practice, a position, a reputation in a field.
For those who notice that reputation stalls with the people who already know them, and does not reach the people who should.
For those who let a strategy slide once before, because nobody was looking over their shoulder when it got hard.
For those with a concrete stage, book, or position in mind within the year, who do not want to wait another year to start.
Threshold: most relevant from €150K revenue.
Investment: €15,000 ex. VAT
As a self-employed professional or a Flemish SME, you can use the KMO-portefeuille. That brings your net investment down to €10,500 ex. VAT. You will find the full conditions on the KMOP page.
What this is not
No ready-made content.
Your thinking gets sharpened, never taken over.
No template that is the same for everyone.
No obligation to use everything that is handed to you.
But the guarantee that whatever you do use is right for your situation.
I am ianka fleerackers
I started out as an actress. Nominated for best actress, a role in an Oscar-nominated Belgian film, a lead in a television series that drew more than a million viewers. At eleven I asked for a typewriter as payment for my first role, because I already knew I wanted to write. I went on to become a journalist, a presenter, and a programme maker as well.
Since then I have written nine books, founded four imprints, and have been working for three decades at the intersection of culture, technology, and business. I know the difference between what sounds good and what holds up, because every ten years I have had to prove again that my authority is not tied to one role, one field, or one medium.
That is why I take on only ten a year. Reading along for six months with what is really on the table only works if I know your situation the way you know it yourself. Every application comes to me personally, and I run every session myself.
What others say
“The biggest eye-opener was that I had misjudged myself for years. I built my marketing around an image of who I thought I had to be. The Blueprint made clear how people already trust me today, and how I can grow credibly from there. It changed my positioning completely.”
Frequently asked questions
What is the difference with the standalone Authority Blueprint?
The Blueprint is the same in both. The difference is in what comes after. On its own, you get the compass and take it forward yourself. In Builders I stand beside you for six months while you set it in motion — through the doubt, the hard decisions, and the moments you want to go back to the old profile.
Do I need to prepare?
Yes, and that preparation is intensive. We are not going to downplay it. Those who rush it get a less precise result. Those willing to think it through thoroughly usually take far more out of it than they expected. The Deep Dive does not begin on the day of our first session. It begins the moment you take the time to look critically at yourself and your career.
Can I pay for this through the KMO-portefeuille?
Yes. OYS is a registered service provider under the Advice pillar. That brings the investment down to €10,500 net.
Also available for teams and organisations
This program is also available as an incompany trajectory.
See the offer for companies →Applying
- You fill in the OYA Questionnaire.
- I read every application personally.
- If there is a match, we schedule a conversation.
- We set the start date and block out your six months.