Authority Blueprint
You feel it is there. The Blueprint makes it visible.
A strategic compass for experts and leaders ready to give their authority a deliberate foundation.
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Most relevant from €150K revenue · Your own unique Blueprint · Max. 1 per month
For those who want to discover their Authority Fingerprint™ without committing to a full year straight away.
With ianka fleerackers, Authority Architect.
Credibility
- ✓ Author of nine books. Nominated for best actress. A role in an Oscar-nominated film.
- ✓ Interviewed 100+ experts, authors, and high profiles. Trained 100+ professionals.
- ✓ Three decades in story, technology, and business. Founder of four imprints.
- ✓ Creator of the O.W.N® method, the Authority Fingerprint™, and the Octopus Portfolio®.
Practical
- Preparation, in-person deep dive, crafting, and delivery. Three to six weeks.
- Your Authority Fingerprint™: one worked-out compass to test every next choice against — positioning, communication, career.
- Only 1 place available per month.
- €8,500 ex. VAT. €5,950 net through the KMO-portefeuille.
You start with the OYA Questionnaire.
Does this sound familiar?
You have built something. An expertise, a company, a vision, years of experience. Only, the way that expertise becomes visible today does not do justice to its quality or its range.
You may recognise one or more of these situations:
- ✓ You are still asked about what you did years ago, while your thinking has moved far beyond it.
- ✓ You do not just want to be known to clients and colleagues, but to develop a broader professional voice.
- ✓ Your expertise is stronger than your ability to explain it, share it, and carry it outward today.
- ✓ You sense that personal branding is no longer the right answer, but you do not yet know what is.
- ✓ You want to build an authority that does not depend on one offer, one keynote, or one moment of visibility.
Personal branding puts you to work as a pawn for whatever you are selling today. Authority branding starts from how you think, what value you create, and how your professional identity develops — even when your offer, your role, or your company changes.
The problem
An authority always has substance. A personal brand does not.
Without that foundation, every expression starts from zero again. A post, a pitch, a conversation, a keynote: working out all over again who you are and what you stand for, instead of starting from something already settled.
“I know exactly what I am good at. I just can never say it in one sentence without selling myself short.”
That is not a communication problem. It is a missing reference framework.
What clients experience
“The biggest eye-opener was that I had misjudged myself for years. I built my marketing around an image of who I thought I had to be. The Blueprint made clear how people already trust me today, and how I can grow credibly from there. It changed my positioning completely.”
What is on the table
One foundation every next choice rests on. Your Authority Fingerprint™.
Authority never rests on a single quality. It emerges from your expertise, your values, the way you naturally build trust, your perspective on your field, the stories only you can tell, and the direction you want to take.
We map those building blocks with four frameworks:
- Authority Archetypes™How you naturally build influence, and where you can grow from here.
- Congruence Wheel™What your authority rests on today.
- Integrity Compass™Which choices align with your values and your long-term ambition.
- Toneprint™How that foundation sounds when you communicate.
Together they are not a collection of separate models, but one coherent reference framework: your Authority Fingerprint™.
You reach back for it when you write a keynote, consider a role, start a book, or choose a direction. Not once. For years.
This also works as a way into Authority Builders: for anyone who wants to experience what it is like to work with me before committing to a longer term.
What this is not
Not a content plan or a marketing strategy.
We do not start with visibility. Visibility follows from a choice; it does not replace one.
Not a personality test.
You do get an archetype, but not an end point. Your Fingerprint evolves along with your career.
Not a pat on the back.
This is a mirror and a compass — you see where you stand, and where you can go from here.
Who it is for
For professionals who have built substance and sense that their next step is no longer a marketing question.
- ✓ Founders who want their authority to grow beyond their company.
- ✓ Executives who want to build their leadership, reputation, and influence more deliberately.
- ✓ Consultants and experts who no longer want to be asked for their knowledge, but for their vision.
- ✓ Authors, speakers, and thought leaders who want a position, not just reach.
You do not need a pronounced personal brand, and you do not need to know where you are heading. What you do need is the ambition to build deliberately on what your next phase asks of you.
Investment: €8,500 ex. VAT
As a self-employed professional or a Flemish SME, you can use the KMO-portefeuille. That brings your net investment down to €5,950 ex. VAT. You will find the full conditions on the KMOP page.
How it works
- 01
Preparation
You work through videos, reflection exercises, and writing assignments. Not an intake — the first real layer of the work.
- 02
Deep Dive, in person
An afternoon together. We work through the frameworks live: your Congruence Wheel, your narrative elements, your Archetype Mix, the first contours of your Toneprint.
- 03
Crafting
I revisit everything for content, nuance, and emphasis. Insight becomes structure. The frameworks come together into one Blueprint.
- 04
Reveal
The Blueprint is delivered and walked through. You fill in the OYA Questionnaire — a structured response that records how you experience the insights and where your first questions lie.
- 05
Application
We translate the Blueprint into two concrete authority expressions — testing how your authority sounds and holds up in real communication.
How to apply
- You fill in the OYA Questionnaire.
- I read every application personally.
- If there is a match, we schedule a short conversation. Not a sales call — we look together at whether this is the right step right now.
- Sometimes the answer is no. Sometimes it is wiser to build experience first, or to start with a more concrete question.
I am ianka fleerackers
I started out as an actress. Nominated for best actress, a role in an Oscar-nominated Belgian film, a lead in a television series that drew more than a million viewers. At eleven I asked for a typewriter as payment for my first role, because I already knew I wanted to write. I went on to become a journalist, a presenter, and a programme maker as well.
Since then I have written nine books, founded four imprints, and have been working for three decades at the intersection of culture, technology, and business. I know the difference between what sounds good and what holds up, because every ten years I have had to prove again that my authority is not tied to one role, one field, or one medium.
Frequently asked questions
I already have a strong reputation. Is this still relevant?
Especially then. A reputation that grew organically is rarely built deliberately. The Blueprint makes visible what people already trust you for today, and which choices strengthen that rather than fragment it.
Do I need to prepare?
Yes, and that preparation is intensive. We are not going to downplay it. Those who rush it get a less precise result. Those willing to think it through thoroughly usually take far more out of it than they expected. The Deep Dive does not begin on the day of our first session. It begins the moment you take the time to look critically at yourself and your career.
And after that?
The Blueprint is a self-contained trajectory: you get your Fingerprint and take it forward yourself. If you want guidance in making it real, you can move on to Authority Builders within twelve months — six months of individual follow-up at €7,500 ex. VAT, without redoing the Blueprint work.
Your career will change. Your authority does not have to.
Your roles will change. You may become a CEO, or an entrepreneur. You write a book, take a board seat, choose a new direction. The question is whether the authority you built comes with you.
That is the difference between being temporarily visible and having durable influence.
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