THE PRACTICE

Team

Own Your Story is founder-led. The philosophy, language, and method are developed and held by ianka fleerackers — and the most significant work is delivered by ianka directly. Where a client's work calls for specialist input, OYS draws on a trusted network of professionals in adjacent fields.

Founder & Method Custodian

ianka fleerackers

ianka is the founder of Own Your Story and the originator of the OYS philosophy and method — including O.W.N® and the Congruence Wheel®.

Her role at OYS: developing and safeguarding the philosophy and method — leading core programs and all strategic client work — maintaining coherence across every OYS application.

Core Team

Office Support

Day-to-day operations at OYS are handled through a combination of AI-supported systems and external administrative support — keeping inquiry management and workflows running cleanly, so client work receives the full attention it deserves.

Specialists in related fields

Called in when the work requires it

OYS maintains a trusted network of specialists across disciplines — brought in selectively when a client's work calls for specific expertise beyond the core practice.

Data science / AI specialists

Styling experts

Personal authority photography

Slide deck design

Book design

IP specialists

Publishers and book coaches

Speaker bureaus

Voice coaches

Whoever contributes to the work does so within the OYS method and to the same quality standard.

How the work gets done

At this stage of OYS, the core programs and most client-facing work are led by ianka directly. The practice is built with clear systems and assigned responsibilities, so quality and coherence hold — regardless of which parts of the work are shared with others.

Programs are kept by admission only — ensuring depth, readiness, and alignment before work begins. Roles and responsibilities are assigned explicitly. Technology and AI are used where they add real value to preparation, analysis, and execution — not as substitutes for the judgment the method requires.

AI-supported systems are used in workflow and preparation. Judgment, interpretation, and responsibility remain human and method-led.

This is how OYS stays founder-led in standard — and builds the conditions to remain that way as the practice grows.

Want to understand the work before you apply?

Read the method →